The luxury apartments at Bloomsbury which are being sold up in advance is a row of Edwardian mansion buildings in London WC1, the very heart of central London. Barratt London & Thames Gateway is transforming these mansions into luxury two-bedroom apartments which have been sold by almost 90 per cent ahead of the construction programme. Only three apartments remain available presently for sale at the development, called Bloomsbury Terrace.

Located in Huntley Street, Bloomsbury, the stylish six-storey buildings were built shortly before World War one, originally as accommodation for police officers and later became as staff quarters for nurses at University College Hospital, but have stood empty and in disrepair for over ten years.

Adam Lawrence, Managing Director for Barratt London & Thames Gateway, said: "We have pointed out before that the central London property market was buzzing with anticipation even before we started at Bloomsbury Terrace” and according to him the reason is simple, as opportunities like this are incredibly rare in WC1, especially in this beautiful residential area on the Bloomsbury-Fitzrovia cusp.

Barratt London & Thames Gateway has developed the site in partnership with English Partnerships (EP), the Government regeneration agency. After providing 33 apartments for open market sale, Bloomsbury Terrace also includes 20 homes for key workers as part of EP's London Wide Initiative – which all are now sold.

Bloomsbury Terrace retains the distinctively Edwardian elevations of the blocks while the interiors have been remodeled and transformed into stunning, high-specification luxury apartments for the 21st Century. All homes have two bedrooms, fully-fitted designer kitchens, complete with integrated appliances, and family and en suite bathrooms, plus balconies (or terraces on the lower ground floor). Lifts serve all floors and there is a daytime concierge service.

At Bloomsbury, many of the capital's finest shopping, leisure and transport amenities are on the doorstep. Limited private parking is available at an additional cost, which is a rare and valuable commodity in this part of London. The quality of these buildings and apartments at Bloomsbury Terrace is enhanced by the fact that it is in one of Europe's finest postcodes.

It seems there are far more people who really want to live in Bloomsbury apartments in WC1 than there are opportunities for them to buy.

Oct 12, 2008